Influence
Open Library readers: 3.90 / 5 from 70 ratings. Separate from ratings here.Catalogue checked 2026-10-02.
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
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- Who wrote Influence?
Influence is by Robert B. Cialdini. The catalogue records its first publication in 1983. A later edition may have a different publication date on its copyright page.
- How long is Influence?
The catalogue records 287 pages for a representative edition. Pagination varies with the publisher, format, type size and translation, so check the edition you intend to read.
